PARTNERSHIP CONCEPT
KYLIE
COSMETICS
× MIRRAi
The first beauty brand to put an AI mirror in every customer's home. Not an app. Not a filter. A real mirror that knows your face and loves your products.
SEE THE VISIONTHE INSIGHT
YOUR CUSTOMERS
LOVE YOUR
PRODUCTS.
BUT THEY NEED
GUIDANCE.
87% of beauty consumers say they have purchased the wrong shade. 62% abandon products because they do not know how to use them properly. The gap between buying and applying is where brands lose customers.
MIRRAi closes that gap — permanently. By placing an intelligent mirror in the home, Kylie Cosmetics becomes the brand that does not just sell beauty, but teaches it.
THE MIRRAi VANITY MIRROR
AI-powered. Rose gold. Fits any bathroom.
HOW IT WORKS
KYLIE IN
YOUR MIRROR
LIP KIT MATCH
MIRRAi scans your skin tone and recommends the perfect Kylie Lip Kit shade. Try it on virtually before you buy.
LOOK BUILDER
Step-by-step tutorials using your actual Kylie products. The mirror guides application in real time, adjusting to your face.
REORDER
Running low? MIRRAi tracks your usage and suggests reorders. One tap on the mirror and it is on its way.
THE BUSINESS MODEL
THE MIRROR
IS FREE.
THE SUBSCRIPTION
IS KYLIE.
Customers subscribe for $29/month. 100% of that converts to Kylie Cosmetics product credit. They are not paying for a mirror — they are investing in their beauty routine. Kylie gets a guaranteed, recurring revenue stream with zero acquisition cost.
$0
MIRROR COST
$29
MONTHLY
100%
TO PRODUCT
ONE MIRROR. TWO EXPERIENCES.
UNLOCKED VS
SUBSCRIBED
KYLIE × MIRRAi UNLOCKED
BEAUTIFUL
BASICS
HD mirror with LED lighting
Basic shade matching
General beauty tips
Browse Kylie Cosmetics catalogue
KYLIE × MIRRAi SUBSCRIBED
THE KYLIE
EXPERIENCE
AI-powered shade matching for every product
Real-time application coaching
Early access to new Kylie launches
Subscriber-exclusive Kylie products
$29/month in Kylie product credit
Personalised routine builder
Household profiles for the family
Kylie Rewards loyalty points
The mirror stays the same. The experience evolves.
WHY KYLIE WINS
WHAT THIS MEANS
FOR KYLIE
3×
HIGHER LTV
Subscribers spend 3× more than one-time buyers through recurring credit conversion.
70%
LOWER RETURNS
AI shade matching eliminates the wrong-shade problem that drives beauty returns.
24/7
BRAND PRESENCE
Kylie Cosmetics lives in the bathroom — the most intimate brand touchpoint possible.
FIRST
MOVER
The first major beauty brand to put an AI mirror in customers' homes. Category-defining.
PARTNERSHIP INQUIRY
LET'S MAKE
BEAUTY
HISTORY.
This is a partnership concept designed exclusively for Kylie Cosmetics. We believe MIRRAi and Kylie together can redefine how beauty is experienced at home.
This page is a concept demonstration. MIRRAi is an independent technology company. Kylie Cosmetics and all associated trademarks belong to their respective owners.